From data point
to paying customer.

Perception™ watches your numbers and your market, decides what matters, drafts the work, ships it with your approval — and proves what each piece earned. Continuously.

Tap to try it
The client portal — tap to try it.

The Whole System, Laid Out.

The attribution loop — results feed back into the data
Layer one

Data.

01 / 03Your data
Connect your accounts once — from then on, your real numbers feed every decision.
Analytics
Google Analytics
traffic & where it comes from, behavior & conversions
Search consoles
Google Search Console & Bing Webmaster
queries, clicks, rankings & indexing status
Local listing
Google Business Profile
your listing — hours, services, photos & your reviews
CRM
HubSpot, Salesforce, Pipedrive, Zoho, Freshsales, Close, Clio — your own in-house CRM, connected by a signed webhook or by us calling its API — or a spreadsheet
contacts, companies, deal stages & values, wins & losses — and every date & timestamp along the pipeline
Ad accounts
Google, Meta, LinkedIn, Microsoft, TikTok & X
spend, campaigns, impressions, clicks & cost per result
Revenue
Stripe
payments, invoices, subscriptions & refunds — what actually got paid
Email marketing
Mailchimp, Klaviyo, ConvertKit & ActiveCampaign
lists, campaigns, opens & clicks
Website
WordPress, Webflow, Wix, Shopify, Ghost, Drupal, HubSpot CMS — or custom-built via GitHub
every page, its content & structure
Social accounts
Facebook, Instagram, LinkedIn, TikTok, X & YouTube
posts, reach, comments & engagement
02 / 03Market data
The half most tools ignore. Gathered fresh every day, filed by your area and your industry.
Reviews & forums
the words customers use, the complaints they repeat
Local & industry news
openings, closures, hiring, local coverage — what’s changing around you
Competitor ads
every public ad — and how long it has been running
AI recommendations
what ChatGPT, Perplexity & Gemini recommend, and the reasons they cite
Search trends
rising questions & shifting demand
Local competitor map
every competitor operating in your area, with their ratings
Search results & authority
who ranks where for the searches that matter to you, and how strong their sites are
Algorithm updates
when Google shifts the ground under everyone
Social trends & viral posts
what is getting attention in your space, and the hook and format behind why it worked
Public records & events
real-world events that create demand — like a disaster declaration for anyone in claims or restoration
Prospect & contact discovery
the right companies & people to reach — each address checked against live mail records, so you are not emailing the dead ones
Industry facts
the deadlines, buying cycles & seasonal swings your industry runs on — each one checked by a person before it is used
Journalist requests
press opportunities, as they appear
03 / 03Earned data
The half nobody can buy — it only exists because the work is actually being done, and it compounds weekly.
Outcome grades
every action’s result, measured against what was predicted — and graded, from exceeded to backfired
Your real rhythms
how fast you respond, how long deals take, how often they close — measured from your own records, replacing industry averages
Market reward map
which messages & strengths your market actually rewards — learned area by area, compounding over time
Your playbook
the plays that worked for you specifically, ranked — so every next plan starts smarter

Gathering discipline: every external source is compliance-tiered, competitor review text is never stored, and your data is never sold — it works for you and no one else.

Layer two

Intelligence.

01 / 07Your site's healthThe Audit Engines
The daily physical: is anything broken, slow, or invisible? Found before it costs you.
Technical crawl
broken links, redirects, duplicate & canonical issues, crawl depth
On-page checks
titles, descriptions, structured data, images, language targeting
Experience checks
speed, mobile readiness, security, accessibility
AI-readability
whether answer engines can parse and cite you
Scheduled deep audits
structured data, local profile, rankings, how convincingly your pages sell & content freshness
For example: a broken pricing link found at 6:12 AM is fixed before you wake up.
02 / 07What's happening in your numbersPerformance Analytics Engine
What moved, and is it real — or just noise? Every claim is tested before it reaches you.
Anomalies
unusual moves caught two different ways and checked against your own seasonality, so a slow December never reads as a problem
Trend breaks
when a number changes direction for real, not just for a week
Segments
who's converting and who's slipping, group by group
Funnel leaks
exactly which step loses prospects, and why
False-alarm control
when many things are tested at once, the math is corrected so coincidences never reach you as findings
For example: Thursday's traffic dip was seasonal — no alarm. The quote-form leak was not — flagged, with the fix drafted.
03 / 07What causes whatCause & Effect + Experimentation Engines
Marketing's oldest question, answered with discipline instead of credit-grabbing.
Attribution truth check
three crediting methods compared — which channels get too much credit, and too little
Controlled experiments
head-to-head tests with measured verdicts
Outcome grading
every action re-measured against pre-set success criteria — including “backfired”
For example: last-click gave Google credit for nine points of work LinkedIn was actually doing. Budget followed the truth.
04 / 07What happens nextPredictive, Media Mix & Hypothesis Engines
Where the next dollar and the next week go — forecast honestly, never oversold.
Forecasts
honest ranges instead of one confident-sounding number — and it says so plainly when your data is not enough to forecast at all
Ranked bets
every possible next move, scored by upside, confidence & cost to test — the plan pulls from the top
Budget modeling
where the next dollar earns most
When a channel taps out
the point where more spend stops buying more results
For example: search was 80% tapped — the next $1,000 there would earn half as much, so it moved.
05 / 07Your market, measuredBrand Health, Competitor Tracking & Benchmark Engines
What your market wants, who owns its attention, and when it breaks pattern.
Demand ranking
what your market wants, ranked by attribute
Share of voice
who owns your market's conversation
Brand health
how your name is trending — mention volume, sentiment & the complaint themes behind it
Surge detection
when attention breaks its own pattern
Competitor moves
caught as they publish
Benchmarks
you vs. businesses like you, stated honestly
For example: mentions of 'emergency service' tripled in your county this week — and nobody local claims it yet.
06 / 07Creative, content & communityCreative DNA & Community Engines
What earns attention, what's fatiguing, and who in your audience is raising their hand.
Creative patterns
which hooks, styles & formats convert — measured
Ad longevity
which competitor ads keep running — longevity is a signal money believes in
Trend structures
what high-engagement posts in your space have in common — the hooks, formats & timing — turned into instructions the writing actually follows
Community signals
leads, support alerts & advocates surfaced from comments — bot-filtered first
Competitor gaps
the questions competitors’ customers keep asking that go unanswered — each one an opening for you to be the answer
Audiences
customer segments & lookalikes built from your own data
For example: a commenter asking about pricing got flagged as a lead the same hour — with a drafted reply waiting for your OK.
07 / 07Engineered per businessProprietary Metric Engineering
The five answers that need both halves of the data at once — which is why they exist nowhere else.
Unserved demand
what your market wants that no one offers — ranked, so you claim it first
Unclaimed credit
what you're great at that nobody knows — your cheapest growth
Price headroom
whether you could charge more — answered with math, not vibes
AI recommendation leverage
what answer engines cite about you, crossed with what customers actually reward — your exact priority list for pages & profiles
Market surge
when your market breaks pattern — while it still matters
For example: you answer claims in hours; your market assumes you take days. Telling them is the cheapest growth you will ever buy.

The standard behind all of it: every figure carries its evidence and a confidence level, outside data is always capped below what’s measured on your own accounts, and a claim without backing structurally cannot exist in the system.

Layer three

Execution.

01 / 09Site & technical
Found, fixed, and pushed live — through your CMS.
Automated fixes
found, fixed & pushed live through your CMS — and without one, a single script that applies the same fixes, plus the code and where it goes
Metadata
page titles, meta descriptions, H1s & social preview tags rewritten
Internal links
new links added between your existing pages so authority flows to the ones that make you money
Structured data
schema markup added & repaired, so Google and AI assistants can tell what each page is
Performance
Core Web Vitals watched; oversized images, blocking scripts & slow responses found and fixed where your CMS allows
02 / 09Content & publishing
Written, designed, published — in your voice, on your site.
Written & shipped
articles, landing pages & location pages — drafted, designed, and published to your site once you approve
Conversion copy
headlines, offers & calls to action on your highest-value pages rewritten
Refresh & repurpose
older posts updated with current data, then reused as social posts and email
Topic clusters
a pillar page plus the supporting articles that link to it, planned as one set
Publishing
WordPress, Webflow, Wix, Shopify, Ghost, Drupal & HubSpot CMS — or custom sites via GitHub
Calendars
a publishing calendar filled weeks ahead, so you can see what is coming
03 / 09Search & local
Found everywhere people look — Google, maps, and the answer engines.
Keywords
researched, then your ranked positions pulled from Search Console every day
Local presence
your Google Business Profile kept current — hours, services & photos — local posts published, and a reply drafted for every review
Directories
your name, address & phone checked against the major directories — every mismatch flagged for fixing
Answer engines
your pages given the structure AI assistants read — JSON-LD, entity markup, direct answers — then ChatGPT, Perplexity & Gemini asked your key questions to see whether you get cited
YouTube
titles, descriptions & tags written for your videos
04 / 09Links & PR
Authority, earned deliberately.
Link outreach
sites that link to your competitors but not to you, found and emailed from your account
Guest posts
relevant sites pitched by email from your account — the article written when one says yes
Reclamation
sites that mention you without linking, found and asked for the link
Disavows
backlinks scored for spam, and the toxic domains compiled into a Google Search Console disavow file ready to upload
Press
journalist requests matched to your expertise, with your response drafted for approval
05 / 09Social
Present in the feed without you posting a thing.
Campaigns
written, designed, scheduled & published to Facebook, Instagram, LinkedIn, X & TikTok
Timing
your own engagement history read for the hours your audience shows up — posts go out 30 minutes before your peaks, never in your dead hours
Engagement
public questions in your industry, found by keyword and hashtag, plus the ones landing on your own posts — replies drafted for your approval, then published as comments on X, LinkedIn, Facebook & Instagram. Never DMs, and capped each day.
Reports
reach, engagement & follower growth per platform, with the posts that worked called out
06 / 09Email & lifecycle
The right message at the measured moment — from your own accounts.
Campaigns & sequences
written, sent & followed up from your own Gmail, Outlook or email platform — never from us
Review requests
when a deal closes in your CRM, a personal request goes out from your own inbox within the hour — and nobody is asked twice
Lifecycle flows
win-back, retention, upsell & referral — triggered by what your CRM says actually happened
Follow-up timing
your industry's real rhythms — then your own measured ones
Deliverability
every address checked against your opt-out list before a send, bounces recorded so a dead address is never mailed twice, and a working unsubscribe plus your postal address on every message
07 / 09Paid media
Every dollar accountable.
Campaigns
built in your Meta & Google Ads accounts and left paused — nothing spends until you authorize the budget yourself
Creative
ad images & copy made in your brand’s colors and fonts, replaced when performance starts to slide
Budget
spend moved toward what is returning — every shift proposed to you first
Tests
A/B tests run to a real verdict, not called early
Audiences
retargeting & lookalike audiences, built from your own customer data
08 / 09Reporting & strategy
Receipts, always.
Attribution & ROI
every result traced back to the action that caused it, with the action log attached
Unified reporting
every channel, one view
Quarterly intelligence
the deep read on your market & momentum — Growth plan and up
Forecasts & proposals
strategic, evidence-backed
09 / 09Four ways to drive it
The engine takes direction however you prefer to give it.
The running program
evidence decides the work
Plain English
127 requests the chat can fulfill directly
Always-on routines
66 schedules — publishing, monitoring, timing, maintaining
Composed workflows
chain any of the above, on your schedule

Underneath it all: a creative production studio — images, video & copy, built on 150+ templates that extract your site’s exact look so everything ships on-brand. And the gate never moves: anything public waits for your approval.

The gate

You approve. Then it ships.

Everything you just read gets drafted first — then waits in your Approvals queue. Review it, edit it, or approve it in one tap. About five minutes a day. That's the whole job.

The attribution loop

Trace what caused what. Then get better at it.

Knowing which action caused which result is marketing's oldest unsolved problem. No one solves it perfectly — we won't claim to. Perception just gets closer than dashboards ever have, and the lessons stack: the longer it runs, the better it gets at growing your business.

1

Every action carries receipts

Each task cites the exact findings — and the data behind them — that justified it. Ask “why did we do this?” about anything, ever, and get the specific evidence.

2

Every result is credited

The success criteria are written down before the work ships. At a set window afterward, results are checked against them and graded — from exceeded to backfired — with the market’s own movement netted out, so a rising tide doesn’t get counted as your win.

3

Every lesson compounds

What worked for your business ranks higher in your next plan. The longer it runs, the more precisely it’s tuned to you — an advantage that compounds and can’t be copied.

FAQ

Your questions, answered.

How much of my time does this actually take?

About five minutes a day. You read the morning brief, approve or decline what's queued, and get back to your business. There's no software to learn and no campaigns to configure — the thinking is the part we take off your plate.

Does anything go live without my approval?

No. Everything outward-facing — pages, posts, ads, emails — waits for your one-tap approval. Behind-the-scenes technical fixes (broken links, missing meta tags, schema errors) are handled for you and reported in your Today tab. As trust builds, you decide how much to put on autopilot.

What does Perception connect to?

Your website (WordPress, Webflow, Wix, Shopify, and more — or custom sites via GitHub), your analytics, Google Search Console & Bing Webmaster, your Google Business Profile, your social accounts, your ad accounts, your CRM, your email marketing platform, and your revenue data via Stripe — each connected once during onboarding with guided steps. The more you connect, the more Perception can see and do, but you can start with just your website.

How fast will I see results?

Technical fixes ship on day one, and you'll see the work itself — pages, posts, campaigns — from the first week. Compounding results like rankings and steady lead flow build over weeks and months; that's how organic growth works, and we'd rather tell you that up front. Every gain is measured and traced back to the work behind it.

Do I need to know anything about marketing?

No. Every recommendation comes with its reasoning in plain English — what we're doing, why it helps, and what to expect. You'll understand your own marketing better than you ever have, without studying any of it.

What does it cost?

One flat monthly rate — every channel, every stream, no per-seat pricing and no surprise add-ons. See the details on our pricing page.

How is this different from an agency or the tools I already have?

They work from the same dashboards you already see. Perception goes beneath them — retrieving deeper data, engineering metrics that exist for no other business, and building the strongest case for what caused what before another dollar moves. Then it does the work itself. Every outcome feeds a compounding dataset, so the gap widens the longer it runs.

Am I locked into a contract?

No. Every plan is month-to-month — cancel anytime, with no penalties and no hidden fees. Perception earns its place with results, not paperwork.

How do I get started?

Perception is currently in early access. Apply with your website — when a spot opens, we reach out, walk you through connecting your accounts, and the engine starts the same day.

Bring your site. We'll take it from there.

Apply for early access — see what we ship on your business.

Apply for Early Access →